How to write a call script that converts

The difference between a good call script and a bad one can make the world if difference in sales effectiveness.

1. Find the right person
2. Clearly state why you are calling
3. Create engagement with a "YES" question
4. Let the caller know a specific benefit
5. Have a specific ask

Lets look at an example

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Hi. This is Nick from Good Call, can i please speak with your VP Sales.

Speaking

The reason why i am calling is work at Good Call, do you mind if i ask if you run a sales team?

Yes

Ohh fanastic - the reason i am calling is to tell you about Good Call - we make it easy to hire great salespeople affordably. We have over 5000 salespeople that you can view on our website and listen to their audio pitch,

We have an offer when you can get 4 hours free sales person as a trial. Can i send you an email with our top 5 sales people that may be suited to your company so your can hear their audio pitch?

Ok, im joe@company.com.

Ok Joe, thanks, ill send you an email now and will follow up shortly.

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This is overly simplified, but we have found that the formula of asking a Yes question, telling a clear benefit and then having a specific ask is the best way to get a result.