Whats in a name...

When we first started working on the company, a bunch of names came out.

CloudSales, CallCloud, SalesExperts, GreenLight were early contenders, but we first settled on SalesTeam...




We ran for this for a few months, and after some debate, and a word from our lawyer around trademarks, we got some advice from a branding friend.

Our choice of names then included

• GOOD CALL
• AHOYHOY
• ELLO
• DIAL'R
• PRESSTO
• UHOO
• TALKIE or TALKA
• SPEAK EASY
• HI TIME

With the advice of the StartMate Mentors, we settled on GoodCall have never looked back.

Our first outdoor advertising

Today Good Call went live with some outdoor advertising at the Australian Technology Park.

It's a freebie from the ATP to promote each of the companies in the StartMate program.

GoodCall pitch's at Optus Innov8

Today we pitched at Optus Innov8 to over 80 Investors. Great feedback!

Over 1000 salespeople now with Good Call

We are excited to share that we now have over 1000 salespeople on our platform.


Next step is 10k then 100k!

How outbound calls can improve your freemium conversion ratios.

Many Software as a Service companies have a freemium or free-to-try offering to their customers.

It is not un-common for these companies to have up to 95% of the user base sitting on the free plan.

Marketing teams tend to use email marketing or in-app messaging to try to drive users from free to paid but neglect to use sales people.

Outbound calls provide a powerful way to get more of your free users over to paid.

Customers are generally happy to receive a call from a service that they are using and enjoying, and bringing that human touch to a pure software offering has a massive impact on your conversion rates.

That said, many companies have issues with setting up a outbound phone sales team. Some of these keys issues are

- Hard to find good salespeople
- Too much overhead managing additional staff
- High investment cost with hard to determine ROI timeframe
- Risk to brand from bad phone sales people

At Good Call we have solved these problems so you can hire an on-demand sales force with total transparency  ROI measurement, call recording and cost control.

How to write a call script that converts

The difference between a good call script and a bad one can make the world if difference in sales effectiveness.

1. Find the right person
2. Clearly state why you are calling
3. Create engagement with a "YES" question
4. Let the caller know a specific benefit
5. Have a specific ask

Lets look at an example

-------------------------------------------

Hi. This is Nick from Good Call, can i please speak with your VP Sales.

Speaking

The reason why i am calling is work at Good Call, do you mind if i ask if you run a sales team?

Yes

Ohh fanastic - the reason i am calling is to tell you about Good Call - we make it easy to hire great salespeople affordably. We have over 5000 salespeople that you can view on our website and listen to their audio pitch,

We have an offer when you can get 4 hours free sales person as a trial. Can i send you an email with our top 5 sales people that may be suited to your company so your can hear their audio pitch?

Ok, im joe@company.com.

Ok Joe, thanks, ill send you an email now and will follow up shortly.

-------------------------------

This is overly simplified, but we have found that the formula of asking a Yes question, telling a clear benefit and then having a specific ask is the best way to get a result.

How to create an effective outbound sales team.

To create an effective sales team you need 5 things

1. A quality call list of the right customers
2. A clear and concise call script
3. Good Salespeople
4. Reporting that allows continuous improvement

Not all businesses seem to get this in place.

Good Call makes this easy... Check it out

Joining StartMate Accelerator

We have recently been accepted into StartMate under the team name "SalesTeam".


It's an intense 5 month program with 3 months in Sydney, then 2 months in Silicon Valley.

StartMate has brought a number of exciting companies into the world including FlightFox, NinjaBlocks, Happy Inspector, Vero, ScriptRock and more...

Should be an exciting ride...

Introducing Good Call

I'm delighted to introduce Good Call to the world.



Our vision is to make it really easy for businesses to grow revenue and customers.

Too many companies have had great products but failed because they couldn't get enough customers.

Google AdWords changed the world by enabling any business to get in front of any customer. AdWords also democratised access to customers, so those with better products and better content won (not just who had the biggest brand and budget).

Outbound sales has always been a highly effective way to get in front of your customers, yet the industry is still stuck in the 1980's. It's seen as a dodgy industry full of hucksters and charlatans. Good Call drives transparency, clarity and honesty into the $17BN US Phone Sales Industry.

We hope you share our vision to help more businesses succeed.