Many Software as a Service companies have a freemium or free-to-try offering to their customers.
It is not un-common for these companies to have up to 95% of the user base sitting on the free plan.
Marketing teams tend to use email marketing or in-app messaging to try to drive users from free to paid but neglect to use sales people.
Outbound calls provide a powerful way to get more of your free users over to paid.
Customers are generally happy to receive a call from a service that they are using and enjoying, and bringing that human touch to a pure software offering has a massive impact on your conversion rates.
That said, many companies have issues with setting up a outbound phone sales team. Some of these keys issues are
- Hard to find good salespeople
- Too much overhead managing additional staff
- High investment cost with hard to determine ROI timeframe
- Risk to brand from bad phone sales people
At Good Call we have solved these problems so you can hire an on-demand sales force with total transparency ROI measurement, call recording and cost control.
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