
Tuesday, February 26, 2013
GoodCall pitch's at Optus Innov8
Today we pitched at Optus Innov8 to over 80 Investors. Great feedback!

Sunday, February 17, 2013
Over 1000 salespeople now with Good Call
How outbound calls can improve your freemium conversion ratios.
Many Software as a Service companies have a freemium or free-to-try offering to their customers.
It is not un-common for these companies to have up to 95% of the user base sitting on the free plan.
Marketing teams tend to use email marketing or in-app messaging to try to drive users from free to paid but neglect to use sales people.
Outbound calls provide a powerful way to get more of your free users over to paid.
Customers are generally happy to receive a call from a service that they are using and enjoying, and bringing that human touch to a pure software offering has a massive impact on your conversion rates.
That said, many companies have issues with setting up a outbound phone sales team. Some of these keys issues are
- Hard to find good salespeople
- Too much overhead managing additional staff
- High investment cost with hard to determine ROI timeframe
- Risk to brand from bad phone sales people
At Good Call we have solved these problems so you can hire an on-demand sales force with total transparency ROI measurement, call recording and cost control.
It is not un-common for these companies to have up to 95% of the user base sitting on the free plan.
Marketing teams tend to use email marketing or in-app messaging to try to drive users from free to paid but neglect to use sales people.
Outbound calls provide a powerful way to get more of your free users over to paid.
Customers are generally happy to receive a call from a service that they are using and enjoying, and bringing that human touch to a pure software offering has a massive impact on your conversion rates.
That said, many companies have issues with setting up a outbound phone sales team. Some of these keys issues are
- Hard to find good salespeople
- Too much overhead managing additional staff
- High investment cost with hard to determine ROI timeframe
- Risk to brand from bad phone sales people
At Good Call we have solved these problems so you can hire an on-demand sales force with total transparency ROI measurement, call recording and cost control.
How to write a call script that converts
The difference between a good call script and a bad one can make the world if difference in sales effectiveness.
Lets look at an example
-------------------------------------------
Hi. This is Nick from Good Call, can i please speak with your VP Sales.
Speaking
The reason why i am calling is work at Good Call, do you mind if i ask if you run a sales team?
Yes
Ohh fanastic - the reason i am calling is to tell you about Good Call - we make it easy to hire great salespeople affordably. We have over 5000 salespeople that you can view on our website and listen to their audio pitch,
We have an offer when you can get 4 hours free sales person as a trial. Can i send you an email with our top 5 sales people that may be suited to your company so your can hear their audio pitch?
Ok, im joe@company.com.
Ok Joe, thanks, ill send you an email now and will follow up shortly.
-------------------------------
This is overly simplified, but we have found that the formula of asking a Yes question, telling a clear benefit and then having a specific ask is the best way to get a result.
- Find the right person
- Clearly state why you are calling
- Create engagement with a "YES" question
- Let the caller know a specific benefit
- Have a specific ask
Lets look at an example
-------------------------------------------
Hi. This is Nick from Good Call, can i please speak with your VP Sales.
Speaking
The reason why i am calling is work at Good Call, do you mind if i ask if you run a sales team?
Yes
Ohh fanastic - the reason i am calling is to tell you about Good Call - we make it easy to hire great salespeople affordably. We have over 5000 salespeople that you can view on our website and listen to their audio pitch,
We have an offer when you can get 4 hours free sales person as a trial. Can i send you an email with our top 5 sales people that may be suited to your company so your can hear their audio pitch?
Ok, im joe@company.com.
Ok Joe, thanks, ill send you an email now and will follow up shortly.
-------------------------------
This is overly simplified, but we have found that the formula of asking a Yes question, telling a clear benefit and then having a specific ask is the best way to get a result.
Saturday, February 16, 2013
How to create an effective outbound sales team.
To create an effective sales team you need 5 things
1. A quality call list of the right customers
2. A clear and concise call script
3. Good Salespeople
4. Reporting that allows continuous improvement
Not all businesses seem to get this in place.
Good Call makes this easy... Check it out
1. A quality call list of the right customers
2. A clear and concise call script
3. Good Salespeople
4. Reporting that allows continuous improvement
Not all businesses seem to get this in place.
Good Call makes this easy... Check it out
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